Budweiser Out, Monster Energy In????????
Since signing with Hendrick, the focus regarding Dale Earnhardt Jr.'s future has been on what number, sponsor, and colors he might be sporting for the next few years.
Regarding the number, it appears as though that subject is dead... the No. 8 will stay with DEI...
Though it won't be dead among those who follow Junior closely.
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On the sponsor front, negotiations with Budweiser had seemed to stop when Anheuser-Busch was thought to be wondering if Junior had become a bit too old for the beer brand's target market.
But Forbes.com has some very interesting speculation straight from Wall Street.
According to the story, Anheuser-Busch may be preparing to buyout the company that owns Monster Energy - a drink they already redistribute. Monster Energy is a direct rival to Red Bull, and they've been targeting series where Red Bull already is.. such as a personal sponsorship with Paul Tracy in the Champ Car World Series, and rumors that the company may brand the entire team.
Thus, a possible link to NASCAR via the Bud parent.
The though is that with Monster Energy, Anheuser-Busch may be able to market with Dale Jr. in a way they never could with Budweiser.
As for Dale Earnhardt Jr., he had this to say when asked if there was any update on crew chiefs, car numbers, or sponsors for next season....
“No update.”
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