CHICAGO, Sept. 18 /PRNewswire/ -- Dale Earnhardt Jr. is bringing his heavy-hitting brand and high-profile name to the candy business, announcing today the launch of his new candy bar, "Dale Jr.'s Big Mo' " through R.M. Palmer Company.
The eight-year NASCAR NEXTEL Cup driver and former winner of the Daytona 500 introduced Big Mo' to buyers and industry media today at the 2007 Candy Expo at McCormick Place. The name Big Mo' is a play off Earnhardt Jr.'s hometown of Mooresville, N.C., and the longtime moniker used for he and his closest friends, the Dirty Mo' Posse. The milk chocolate candy bar will come in two flavors -- creamy caramel and peanut butter. It is scheduled to hit stores nationwide in January 2008.
"At one point or another everyone has had their own idea of making the perfect candy bar, and this was my chance to do it," Earnhardt Jr. said. "It's really cool to have my name on a candy bar, and it's a pleasure to partner with R.M. Palmer Company in putting this product on the shelves. I think Big Mo' will be widely accepted, not just by racing fans but by everyone who enjoys a good candy bar."
Heres the pic of the candy bar..
Click here: Big Mo'
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